Exclusive 12-Point Marketing Plan
When you entrust the sale of your home to Sarasota’s top Realtor team, we put every available marketing resource we have to work for you. Complementing our combined property marketing expertise is a network of local, national, and international Realtor affiliations. This helps us secure the greatest exposure possible to qualified buyers all over the world.
Our exclusive 12-Point Marketing Plan includes the following plans of action backed by our unwavering service commitment to you.
When You Are Ready to Sell Your Home…
To ensure that your home is presented in the best possible light to every qualified buyer, we take the following measures to prepare your home for sale:
Determining Price
Our comprehensive Comparative Market Analysis helps you arrive at the best price the market will bear for your home.
Virtual Home Tour
We enlist the services of a professional photographer to take pictures of your home—inside and out. These pictures are used to create a virtual tour of your home that is entered into the MLS system and featured on our website, www.SarasotasFinestProperties.com, as well as www.MichaelSaunders.com, and www.Realtor.com.
Presentation Materials
In addition to the virtual tour, we’ll design and produce a 4-color, professional quality brochure and feature sheet for mailing and distribution.
Staging Your Home
We will provide personalized suggestions to help you show your home in the best possible light.
We’ll Set The Stage…
At Sarasota’s Finest Properties, we go well beyond traditional listings to showcase your home. As a leading real estate team at Michael Saunders & Company, we utilize our extensive network of brokers and Realtors to advertise your property:
Multiple Listing Service
We make your listing available to more than 4,000 area Realtors through the Multiple Listing Service (MLS)
In-House Networking
Additionally, we present your listing to 400+ Michael Saunders & Company associates in our weekly marketing meetings.
Outside Networking
Working on your behalf, we’ll also personally network with other members of the Pinnacle Group—an exclusive network of the top 20 agents in Sarasota—when we meet regularly to exchange new listing information.
Advertising Services
We’ll advertise your home in the high-quality color displays that feature other Michael Saunders & Company properties. Your home will appear in the following properties until it is sold: Sarasota Herald-Tribune, Longboat Observer, Sarasota Observer, Pelican Press, Sarasota Magazine, SRQ magazine, Scene Magazine, and Sarasota Homes and Land.
For A Successful Sale…
When it’s time to showcase your home to prospective buyers, we know where to find them. Highlighted below, the next steps in our exclusive 12-Point Marketing Plan focus on maximizing the exposure of your property to the right kind of buyers:
Internet
Did you know that eighty-five percent (85%) of prospective buyers have already conducted online research before they even call about a listing? To take advantage of this buying pattern, your home will be showcased on over 2,000 websites, including LuxuryHomes.com, LuxuryPortfolio.com, LuxuryRealEstate.com, MichaelSaunders.com, Realtor.com, SarasotasFinestProperties.com, and SarasotaRealEstate.org.
New Homes Division
The New Homes Division at the Michael Saunders & Company Real Estate Gallery attracts new residents, visitors, and other potential homebuyers on a daily basis.
Realtor Promotions and Open Houses
Your property is viewed by Michael Saunders & Company associates during specially scheduled property tours held each week. In addition, open houses (usually on Sundays) will be held if permissible and desired.
Relocation Referrals
Your home will be presented to the potential buyers who frequent the strategically located offices of Michael Saunders & Company and Corporate Management Services Divisions.
